Social Media Guide for Realtors

Practical bullet point instructions with supporting YouTube shorts.

• Post daily market updates and neighborhood spotlights
• Share client success stories and testimonials (with permission)
• Create short property walkthrough videos (30-60 seconds)
• Use Stories for behind-the-scenes and live open houses
• Engage local community groups and respond to comments
• Run targeted Facebook/Instagram ads to renters and recent movers
• Collaborate with local businesses for cross-promotion
• Share educational content (first-time buyer tips, seller prep)
• Use consistent branding and professional profile photos
• Track engagement and refine content based on performance